A business strategy template is a tool that can help you plan and execute your business goals. It can help you clarify your vision, identify your strengths and weaknesses, analyse your market and competitors, and define your action steps and milestones.
But how do you use a business strategy template effectively? And where can you find one that suits your needs?
In this article, we’ll show you how to use a business strategy template to create a winning plan for your business. We’ll also share some examples of business strategy templates that you can use for different purposes and scenarios.
Bite Size ‘Simple Steps’ (TLDR) – 4 Steps to Implement a Business Strategy Template in a Microbrewery Business
1. Select the Right Business Strategy Template: Choose a business strategy template that aligns with the specific needs of your microbrewery. For instance, a SWOT analysis or Business Model Canvas could be ideal for evaluating internal and external factors, identifying your unique selling points, and defining your target market.
2. Gather Relevant Information: Collect data on your microbrewery’s operations, market trends, customer preferences, and competitors. Use tools like customer surveys, market reports, and social media analytics to gather insights that will inform your strategy.
3. Fill in the Template: Input the gathered data into your chosen template. Outline your microbrewery’s mission, vision, target market, and competitive advantages. Detail your goals, such as increasing sales by 20% or launching a new beer line, and specify the resources needed to achieve them.
4. Review, Refine, and Implement: Review the strategy to ensure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Share the plan with your team, gather feedback, and make necessary adjustments. Implement the strategy, monitor progress, and make ongoing improvements.

What is a business strategy template?
A business strategy template is a document that outlines the key elements of your business strategy, such as:
- Your mission, vision, and values
- Your target market and customer segments
- Your value proposition and competitive advantage
- Your goals and objectives
- Your strategies and tactics
- Your resources and budget
- Your risks and assumptions
- Your performance indicators and success criteria
A business strategy template can help you organise your thoughts and ideas, and communicate them clearly to your team, stakeholders, and potential investors. It can also help you track your progress and adjust your plan as needed.
Why do you need a business strategy template?
A business strategy template can benefit your business in many ways, such as:
- It can help you align your actions with your vision and values
- It can help you identify and prioritise your opportunities and challenges
- It can help you define and measure your outcomes and impact
- It can help you create a roadmap and timeline for your execution
- It can help you allocate your resources and budget efficiently
- It can help you mitigate your risks and uncertainties
- It can help you improve your decision-making and problem-solving
- It can help you increase your accountability and transparency
A business strategy template can also help you stand out from your competitors and attract more customers, partners, and investors. It can showcase your unique value proposition and competitive edge, and demonstrate your credibility and professionalism.
How to use a business strategy template?
Using a business strategy template is not a one-time event. It’s an ongoing process that requires research, analysis, creativity, and collaboration. Here are some steps you can follow to use a business strategy template effectively:
- Choose a business strategy template that fits your purpose and context. There are many types of business strategy templates available online, such as SWOT analysis, Business model canvas, PESTEL analysis, Ansoff Matrix, BCG matrix, Porter’s 5 forces, and more. You can also create your own template or customise an existing one to suit your needs.
- Gather relevant information and data about your business, market, and industry. You can use various sources, such as your own records, surveys, interviews, reports, articles, websites, and social media. You can also use tools like Google Trends, Google Analytics, Google Keyword Planner, and Google Search Console to get insights into your online performance and audience behaviour.
- Fill in the business strategy template with your information and data. You can use bullet points, charts, graphs, images, and icons to make your template visually appealing and easy to understand. You can also use LSI keywords to optimise your template for search engines and improve your ranking and traffic. LSI keywords are terms that are related to your main keyword, such as “business strategy template examples”, “business strategy template pdf”, and “business strategy template ppt”.
- Review and refine your business strategy template. You can use the SMART criteria to check if your goals and objectives are specific, measurable, achievable, relevant, and time-bound. You can also use the PDCA cycle to monitor and improve your plan. PDCA stands for Plan, Do, Check, and Act, and it’s a method for continuous improvement and learning.
- Share and discuss your business strategy template with your team, stakeholders, and potential investors. You can use tools like monday.com, Asana, or Conceptboard to collaborate and communicate online. You can also use tools like PowerPoint, Google Slides, or Canva to create a presentation based on your template. You can also use tools like [Zoom], [Skype], or [Google Meet] to host a virtual meeting or webinar.
Business strategy template examples
To give you some inspiration, here are some examples of business strategy templates that you can use for different purposes and scenarios:
- Business plan template: This template can help you create a comprehensive and detailed plan for your new or existing business. It covers aspects such as executive summary, company description, market analysis, marketing and sales plan, operations plan, financial plan, and appendix.
- Marketing strategy template: This template can help you create a strategic and effective plan for your marketing activities. It covers aspects such as marketing objectives, target market, customer persona, value proposition, marketing channels, marketing budget, and marketing metrics.
- Sales strategy template: This template can help you create a results-oriented and data-driven plan for your sales efforts. It covers aspects such as sales goals, sales process, sales funnel, sales team, sales tools, sales tactics, and sales forecast.
- Product strategy template: This template can help you create a customer-centric and value-driven plan for your product development and launch. It covers aspects such as product vision, product roadmap, product backlog, product features, product testing, and product feedback.
- Service strategy template: This template can help you create a quality-focused and value-added plan for your service delivery and improvement. It covers aspects such as service objectives, service standards, service processes, service resources, service evaluation, and service improvement.
Conclusion
A business strategy template is a powerful tool that can help you plan and execute your business goals. It can help you clarify your vision, identify your strengths and weaknesses, analyse your market and competitors, and define your action steps and milestones.
To use a business strategy template effectively, you need to choose a template that fits your purpose and context, gather relevant information and data, fill in the template with your information and data, review and refine your template, and share and discuss your template with your team, stakeholders, and potential investors.
If you’re looking for a business strategy template that can help you achieve your goals, you can check out the [MBA Toolkit], a collection of templates, tools, and resources for entrepreneurs and business professionals. The MBA Toolkit includes templates for business strategy, marketing strategy, sales strategy, product strategy, service strategy, and more.
You can also create your own custom business strategy template using monday.com, a work management platform that allows you to create, manage, and share your projects and workflows online. With monday.com, you can easily create a business strategy template that suits your needs and preferences, and collaborate and communicate with your team, stakeholders, and potential investors in real time.
Whether you use an existing template or create your own, a business strategy template can help you achieve your business goals and grow your business.
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